A retail-focused cannabis brand aims to stand out in an increasingly sophisticated market.
Team: Marketing and Design Industry: Cannabis Company: 7 Rays Marketing Produced: Brand development, packaging
As consumer expectations evolve toward elevated design, storytelling, and experience, the opportunity was to position Goldleaf with a differentiated narrative rooted in meaning and modern relevance with a new brand design and packaging system.
Strategic research and competitive analysis pointed to a powerful platform: reconnecting cannabis to its ancient medicinal and mythological origins.
Building on the existing name, the tagline “Of Mythical Creations,” established a narrative that blends heritage, wellness, and imagination. Apollo—the Greek God of the Sun and the Arts of Healing—became the emblematic anchor for the brand. His portrait, reinterpreted through a modern lens informed the logo designer and styled after an ancient gold coin. The laurel crown, traditionally worn by Greek deities, was reimagined using cannabis leaves to subtly tie mythology to the product’s botanical roots.
