sumara fireside
Sets the design strategy, vision, and direction, overseeing multiple product categories and design disciplines. Accountable for organizational development, innovation, and design sourcing strategies that ensure alignment with strategic goals.
about
Creates, pitches, and executes creative work while leading, mentoring, and managing multidisciplinary design teams. Develops internal and external visual strategies, design systems, and clear creative briefs. Oversees recruiting, performance development, workflow planning, day-to-day production, and vendor management including budgeting and contracts. Drives operational efficiency, recommends best practices and tools, and identifies revenue opportunities. Experienced across print, digital, experiential, and social platforms with strong knowledge of marketing and advertising principles. Background spans B2B, B2C, CPG, startups, agencies, studios, nonprofits, in-house teams, and museums.
expertise
Brand communications and activation • Brand guidelines and collateral systems • Identity design • Experiential and environmental design • Branded environments • Exhibition design • Packaging design • Motion design • Email campaign design • Art direction • Marketing • Naming and taglines • Advertising and campaign development • Book and editorial design • Annual reports and direct mail • Data visualization and information design • Video art direction • Web design • Wayfinding and signage • Social media design • Surface pattern design
companies
Abbott Laboratories, Andersen Global, Anti-Defamation League, AXA Advisors, BP, CDW, Common Threads, DePaul University, Discover Financial Services, Fujitsu, Heartland Health Centers, Hospira, International Interior Design Association (IIDA), Illinois Poison Center, Jewish Community Centers of Chicago, McDonald’s Corporation, The Milwaukee Public Museum, The Museum of Science and Industry, PCC Community Wellness Centers, Philips, SWC
