California agency 7 Rays Marketing, specializing in the cannabis industry, reached out to develop a comprehensive brand design system and packaging for Goldleaf—a premium, retail-focused cannabis brand aiming to stand out in an increasingly sophisticated market.

As consumer expectations evolve toward elevated design, storytelling, and experience, the opportunity was to position Goldleaf with a differentiated narrative rooted in meaning and modern relevance.

Strategic research and competitive analysis pointed to a powerful platform: reconnecting cannabis to its ancient medicinal and mythological origins

Building on the existing name, the tagline “Of Mythical Creations,” established a narrative that blends heritage, wellness, and imagination. Apollo—the Greek God of the Sun and the Arts of Healing—became the emblematic anchor for the brand. His portrait, reinterpreted through a modern lens informed the  logo designer and styled after an ancient gold coin. The laurel crown, traditionally worn by Greek deities, was reimagined using cannabis leaves to subtly tie mythology to the product’s botanical roots.

By exploring multiple strategic territories informed by Greek mythology, cultural symbolism, and audience insights, we arrived at a direction that elevates Goldleaf beyond category norms.

The final identity merges historical richness with contemporary craft, positioning the brand with a memorable story and a premium, culturally resonant visual language.

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