Delivering in-depth stories and conversations
Sector: Design and Architecture, Non-Profit Company: International Interior Design Association Discipline: Branding, Design Systems, Email, Motion
Perspective sits at the intersection of design, business, and culture—delivering in-depth stories and conversations that examine how interior design shapes human experience, influences behavior, and drives innovation across industries.
Created for design professionals and thought leaders, the platform elevates design beyond aesthetics, positioning it as a strategic force with cultural and commercial impact.
The identity is anchored by a modular logo composed of three core elements—a wordmark, an icon, and a letterform—designed to work independently or together.
Adaptability
This variability enables the system to adapt across formats and contexts, allowing Perspective to remain expressive, recognizable, and relevant wherever it appears.
Perspective