Sector: Marketing and Advertising, Technology Company: Weblink Discipline: Branding, Packaging, Direct Mail
Leaning into humor and industry bravado
Asking whether their marketing truly “kicks @*&# and takes names.”
Creating a direct mail piece for creative and marketing professionals requires more than novelty—it demands insight. This audience has seen every format, every gimmick, and every data-driven promise. The goal was to acknowledging that reality while positioning the product as a useful tool in a landscape where measurable impact is everything.
A series of symbols.
Using a series of symbolic marks to express that tension—visual shorthand for the chaos, ambiguity, and constant reinvention marketing teams navigate daily was our way to connect with their pain points, showcasing the product by creating our own three dimensional version.
@*&#?
Packaged in matte black and designed with a minimalist, elevated aesthetic, the piece unfolded into a moment of disarming simplicity: a single question mark placed inside the front cover. The message that followed leaned into humor and industry bravado, asking whether their marketing truly “kicks @*&# and takes names.” By meeting the audience where they are—self-aware, discerning, and always evaluating ROI—the campaign positioned the Web-Link as a tool that not only understands the creative industry’s challenges but meaningfully improves how they measure success.
