To transform this everyday object into a branded engagement tool, we shifted the focus toward a more visitor-centric interpretation of the tagline, “What will you find?” We selected an archival illustration that fused two of the museum’s most iconic attractions—Dinosaurs and the Streets of Old Milwaukee—creating a visual link to what keeps guests returning. Printed in black ink on a higher-quality Kraft bag with a handle, the solution aligned with the museum’s natural-history ethos while elevating brand visibility and reinforcing the museum’s story long after visitors walked out the door.