Scroll down to see the 6 phases
Iteration and ideation go hand in hand. A strong creative brief, a clear grasp on a client’s goals and expectations will set the stage for the beginning of creative, which always includes an exploration of different ideas.
Phase 1

An understanding of the client’s business needs to take place first in order to know how to visually express the company/project. This is where we learn about the company values, culture and people. Through a thoughtful discovery and research process we get to know the company and or product from their unique strategic positioning.

Phase 2

Once we get to know the client, we’ll need to find out more about:

  • Who this project is intended for—the audience
  • Who you’re up against—the competition
Phase 3

This is where we explore, ideate, and explore some more. In this phase brainstorming occurs and sketching begins. Everything will be looked at from different audience and
user perspectives.

Phase 4

From here refinement begins on the concepts that we believe are hitting your objectives. This includes taking a close look at the application of typography, images and color. This is the phase that concepts are presented.

Phase 5

Once a direction has been chosen, we move forward with any improvements and changes.

Phase 6

This is where the work is completed and delivered to you. Delivery can mean launching a website, finalizing an identity, or delivery to a printer the files for an annual report.