Scroll down to see the 6 phases
Process
Iteration and ideation go hand in hand. A strong creative brief, a clear grasp on a client’s goals and expectations will set the stage for the beginning of creative, which always includes an exploration of different ideas.
Phase 1
CLIENT DISCOVERY

An understanding of the client’s business needs to take place first in order to know how to visually express the company/project. This is where we learn about the company values, culture and people. Through a thoughtful discovery and research process we get to know the company and or product from their unique strategic positioning.

Phase 2
INDUSTRY DISCOVERY

Once we get to know the client, we’ll need to find out more about:

  • Who this project is intended for—the audience
  • Who you’re up against—the competition
Phase 3
CONCEPTING

This is where we explore, ideate, and explore some more. In this phase brainstorming occurs and sketching begins. Everything will be looked at from different audience and
user perspectives.

Phase 4
DRAFT DESIGNS

From here refinement begins on the concepts that we believe are hitting your objectives. This includes taking a close look at the application of typography, images and color. This is the phase that concepts are presented.

Phase 5
REFINMENT

Once a direction has been chosen, we move forward with any improvements and changes.

Phase 6
DELIVERY

This is where the work is completed and delivered to you. Delivery can mean launching a website, finalizing an identity, or delivery to a printer the files for an annual report.