This is a packaging system for Pomegranate liqueur. In the process of doing market research, many alcoholic products that use pomegranate show the product itself. In order to create a product that would have a unique shelf presence, I created a water color image that was more conceptual of the taste and lightness than going with the literal direction so often seen. Light and refreshing, with a minimalist style of sophistication. Type uses a mix of upper and lower case to create an original identity. Water color art was created to mimic the pouring of the drink into a glass. Type in an unexpected angle means you have to pause a little longer to read.