Wine Packaging

Project: Wine bottle design

Challenge: Many alcoholic products that use pomegranate show the product itself.

Solution: A custom water color to represent pomegranate was created that was more conceptual of the taste and lightness than going with the literal direction so often seen in wine packaging. Light and refreshing, with a minimalist style of sophistication. Type uses a mix of upper and lower case to create an original identity. The water color art was created to mimic the pouring of the drink into a glass. Type in an unexpected angle means you have to pause a little longer to read.