Breakout Capital is a business that provides alternative funding solutions to small businesses unable to secure capital through traditional avenues such as bank loans. A new entrant in a crowded market characterized by unseemly players emphasizing fast access to capital (with an implied cost), Breakout sought to differentiate with a transparent and affordable solution. Working with Indestructible Concepts, we helped this client build a brand on the foundation of ethical conduct, emphasizing the shared goal of helping small businesses break free from the cycle of prohibitively expensive refinance in order to grow.
- Defined the firm’s value proposition and market-facing message
- Developed concepts for the company’s name and tagline
- Created visual identity and logo concepts based on client’s vision
- Established brand standards to guide future creative development
- Created a stationary and collateral system
- Designed, wrote, built, tested and deployed the comprehensive company website