“Communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content.” — AIGA.
Developed by IDEO founder David Kelley, design thinking is defined as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
“First and foremost, designers are keen observers and lovers of beautiful and useful objects, messages, and experiences. They pay attention as they move through their day, possessing a hyper awareness of the visual and textual world around them. They make connections and ask questions about how those objects and messages work, what they are, what things look like, and what they mean.” AIGA
As I look at the above statement, I wonder if we are always looking for a new problem to solve, will we ever be satisfied once we solve it? Is it in our nature to always be seeking, asking questions, and trying to find the best answer? But once we have that answer, will we seek a whole new problem? To trans•form means to change (something) completely and usually in a good way.