Project: Tea Packaging
Challenge: To create a system of packaging that is bold and different from what you would find on the shelves.
Solution: This packaging system for a tea line was created for maximum shelf presence. In the research process tea packaging used a lot of white as well as showing the flavors of the tea as well as the leaves. A more dynamic system was developed that would allow the product to stand out by using bold colors that reflected the teas flavor as well as textures to give the packaging some complexity. Also developed is a new product not seen before, called “teas for two” which is a small pillow box that contains two tea bags. One for you, and one for a friend, playing off the term “tea for two”.