Project: Cookie Packaging
Challenge: Let’s face it, sometimes it’s not about wanting a cookie, there’s an emotional reason why we eat.
Solution: Exploring those reasons with humor connects us and allows us to laugh at ourselves and gives us permission. Bad Day Cookies uses a sense of humor for emotional eating. Bad Day Cookies is about making fun of our stresses in life. From the logo of tears to the casual hand drawn illustrations of daily activities, the system was created to play off of some of the big reasons why we might find comfort in a cookie.