Project: Packaging for lip gloss for tween girls.
Challenge: Between the ages of 9-12 are still little girls, but don’t want anything perceived as baby or childish.
Solution: This line of glosses was created to appeal to the young girl. It’s a step away from all the “makeup” with characters by companies such as Disney, but more fun than a Burt’s Bees. Using bright colors, glitter, and illustrations (created with the help of a ten year old girl), this packaging is fun and playful, but isn’t to grown up for the parents who are worried that their little girls want to wear lip gloss.