Project: Curated is a new business that helps independent luxury and lifestyle brands from around the world build a presence in the United States by connecting them with retailers.
Challenge: Working with luxury brands meant that Curated needed to present themselves visually in a way that communicated that they not only know this market, but are part of the market. Starting with a research process that involved looking at European companies that were an ideal future customer, the design reflected a tactile, organic approach with colors from nature to reflect the kind of products that would be represented.
Solution: Partnering with a content strategist, we were able to create a micro-site that helped Curated start to market. With upcoming European trade shows, we had a condensed timeline to create a site that would present their brand in a way that could grow as they did.