- How we use messaging
The question: What will you find? was already in place. However, it wasn’t being used to the fullest extent. To explore this further, the word you was bolded, and besides asking the question, we took it once step farther and answered it. It was an opportunity to reinforce all the amazing things you would find, including the opportunity to show off the extensive size of the collections.
The color palette was refined to allow for some flexibility and freedom to come up with work that is fresh and inspiring. Orange was chosen as the main color because it is fresh, contemporary, gender neutral, and stands out from many of the artifacts that happen to darker.