Project: To update a law firm identity that was feeling dated.
Challenge: Kass & Moses is a law firm specializing in motorcycle accidents. While the practice has been thriving for years, the partners felt it was time to create an identity that conveyed their long standing in the law as well as appealing to a more contemporary individual.
Solution: Using the initials from the two partners, the mark was created using a bold and masculine type face. While the gray is a conservative color, the hint of orange (which also connects to their other practice) gives this identity a fresher feel. After completion of the identity the creation of core marketing materials were rolled out which included a stationary system as well as a website.