Pursant is a specialized services firm. Creating the identity for this new company meant creating a strong typographical treatment as well as a graphical treatment that can stand on its own. The mark is a series of bars, a nod to the concept of raising the bar, with it’s top color being the same color as the name of the company.
Once the identity was developed, a full marketing program was created that included setting the foundation for all visual communication pieces that included: stationary, web, white papers, advertising as well as event materials. We also created a strong image library of photography that was more conceptual that this audience would relate to.