Using Humor
Packaging

A packaging system for personal massagers, which often have an underlying use for woman. The concept was to play off the idea that we are all in on the joke, and go bold, bright, and cheeky, so to speak. The identity logo and name set the tone for the brand, that also played to humor. While the market is full of products that fall into two camps: health and wellness, or personal pleasure, we decided to appeal to a women’s sense of humor without being raunchy.

 

 

YOU MIGHT ALSO LIKE