Project: To create a communication tool that would promote all the different programs and services into a system that can be flexible by allowing staff to include only information that would pertain to the individuals they were working with.
Challenge: Association House of Chicago serves a multi-cultural community by providing comprehensive, collaborative and effective programs that promote health and wellness and create opportunities for educational and economic advancement. The organization needed a communications piece that could reach different communities in their outreach programs that have different needs and possibly no access to computers.
Solution: A flexible printed brochure system was created with one high level over-view with the opportunity to include individual sheets that can be tucked inside, with more detailed information about a specific program. These pages also can work as stand alone promotions. After meeting with the CEO and the staff, we learned that the work they do not only affected recipients of the services, but their families as well. For some involved, there were girls who got pregnant and dropped out of high school. Association House helped these girls get their GED as offered on site daycare to support them. Not only were they helping these girls, but their children as well. This lead to the theme of “Generations” which was supported with the rings of a tree, a metaphor to show generations, created in the bright colors of the organization. This allowed us to connect the brands’ current marketing and to enforce an idea rather just showing a particular individual.