Editorial magazine spread for a magazine geared towards the real working woman. The concept is about making life easier, realistic clothes for real bodies, as well as how to eat, dress, and live based on time and money.
This spread takes the idea of luxury high fashion magazines and shows ways that make it more attainable. Using Bodoni type to draw the reader it, it references the high end fashion magazines that often use that type as part of their masthead. Keeping the spread as black and white with a hint of blush, it has a simple sophistication that plays off of high fashion while keeping it attainable instead of aspirational.
Showing initial black and white sketches, color roughs and finished layout.