Project: Single serving dog food packaging.
Challenge: On the go is a single serving dog food for the dog owner who likes to take their dog with them everywhere. From day trips to camping, this is for the somewhat spoiled pet. How do you stand out in the competitive field of pet food?
Solution: A system of colors, patterns and textures was created to create a distinct product line for each of the foods. Instead of showing photography, this went in the opposite direction of using illustration as well as different dog breeds not always associated with dog food packaging.