Sustanability Campaign
City of Chicago
City in a Garden

The City of Chicago chose 12 designs centered on the belief that graphic design can affect positive change.

The City’s Sustainability Program wanted to see designs that were powerful, attention-grabbing and memorable incorporating what it means for Chicago to be a sustainable city, bringing the City’s motto “Urbs in horto” (Latin for ‘City in a Garden’) to life. The designs selected would be inspiring, engaging and ultimately, create a call to action for residents to make a difference in our community.
Using a water color of flowers made by my 9 year old daughter, I altered the background into an organic texture and adjusted the colors for full vibrancy so that they were no longer identifiable as a particular flower. Using circles to represent the diversity of people in the city, I then felt it was important as a world class city to feature the skyline in some way. Because the skyline is such a recognized symbol, I wanted to treat it in a manner that was more expression and abstract than the typical literal representations of the city. Type used was a  mix of my own handwriting and an elegant serif type in different sizes to reinforce a playful and lively feeling.
These were put on bus stations, L Stations, and Newspaper Stands throughout Chicago.