In a sea of sameness, standing out makes an impact
Stepping away from the ordinary
project: High level capabilities brochure for a potential IPO for a technology company.
challenge: Since the company was still developing one of the core business units, the challenge was to not be to granular in content.
solution: This piece used custom illustration to tell the story, which set them apart while other companies in this industry where using the same kind of imagery such as “1s and 0s”. These illustrations were utilized on all marketing pieces of a year long campaign that allowed the company them to establish brand recognition and create a strong visual message that rose about all the noise.