Interior Design
Brand Development
Reflecting the designer’s strong sense of working with color

GoGo Design Group is a boutique interior design studio. The studio wanted to create a new identity that can work with and without the name. The name, GoGo, is taken from the owner’s last name, and the boots a symbol of inspiration. As a designer her work has been published and known for her use of color. This was important when creating the brand. The colors used are complimentary colors, which highlights the designer’s strong sense of working with color and where featured in a photo shoot that produced images that really showed the designer’s unique design sensibilities. The tagline is turned on the side, to reinforce the designer’s unusual perspective and a way of looking at things with a different eye. Type used in the website is a mix of contemporary fonts based on classic styles, as well as the designer’s own handwriting to give it a personal touch.

 
The brand development process included:
  • identity design
  • style guide
  • stationary system
  • website design
  • direct mail
  • advertising
  • social media design

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