The owner of this essential oil line wanted to relaunch her product line that was reflective of her philosophies and featured her products in a cohesive manner that would identity her products and create recognition in retail environments. Creating a packaging system can be complicated. Especially one that involves over twenty different products, with various size bottles, and different applications. In order to streamline the process, we needed to create a system.
A system was developed featuring the use of illustrations that we could create a color coded system for the 7 product areas as well as choosing three additional colors to be used as neutrals to tie everything together. This allowed for consistency to be created for the packaging, as well as freedom to evolve as the product line expanded.
The brand development process included:
- packaging design
- stationary system
- retail signage