Project: Packaging redesign for an organic body product line.
Challenge: The company owner wanted to relaunch this product line that was reflective of her philosophies and featured her products in a cohesive manner that would identity her products and create recognition in retail environments.
Solution: With over twenty different products, with various size bottles, and different applications, it was clear that a system was needed to stay organized and to clarify that product offering. A color coded system for the seven product areas was developed as well as a secondary system to be used on all packaging to evolve as the product line expanded. The color palette is influenced from Auyrveda, one of the world’s oldest holistic healing systems developed more than 3,000 years ago in India based on the belief that health and wellness depend on a delicate balance between the mind, body, and spirit.