Safety in Numbers
Illinois Poisen Center
Communicating the importance of time

This print brochure was designed create awareness to the public about the work done at the Illinois Poison Center.  Created with a team of marketing professionals and working closely with the writer, we came up with the theme “safety in numbers” which would be carried from the front page to the entire brochure. Using numbers as both an art element and a way to connect the pages, we focused on powerful statistics and information that the public should know for their own safety and as a way of alerting the public about the important work that this organization does.