Safety in Numbers
Illinois Poisen Center
Communicating the importance of time

Project: This print brochure for the Illinois Poison Center. 

Challenge: Most people don’t know about the work done by the Illinois Poison Center. This was designed to create awareness to the public.

Solution: Created with a team of marketing professionals and working closely with the writer, we came up with the theme “safety in numbers” which would be carried from the front page to the entire brochure. Using numbers as both an art element and a way to connect the pages, we focused on powerful statistics and information that the public should know for their own safety and as a way of alerting the public about the important work that this organization does.