project: Direct Mail Marketing Campaign.
Challenge: While the shift in marketing has been web focused, I recognize that in order to reach your audience, that online is not always the right solution.
Solution: With careful research into understanding the audience of creatives that was the market, and to stand out and reach people directly, this piece contained a small brochure, hand bound with metal rivets, in a box of snocaps. Not only did it connect to the brand, but found that that clients enjoyed receiving these. The unusual size, with a mix of materials, and a bright color palette translated into new business.