For young girls

Between the ages of 9-12 are still little girls, but don’t want anything perceived as baby or childish.

Between the ages of 9-12 are still little girls, but don’t want anything perceived as baby or childish.This line of glosses was created to appeal to the young girl. It’s a step away from all the "makeup" with characters by companies such as Disney, but more fun than a Burt’s Bees. Using bright colors, glitter, and illustrations (created with the help of a ten year old girl), this packaging is fun and playful, but isn’t to grown up for the parents who are worried that their little girls want to wear lip gloss.

Related Projects

  • Retail Packaging
  • Survey of Design Series
  • Identity Design
  • Brand Development