Marketing Campaign geared towards the creative industry

Direct Mail Marketing Campaign

While the shift in marketing has been web focused, it's important to recognize that in order to reach some audiences, that online is not always the right solution.

With careful research into understanding the audience of creatives that was the market, and to stand out and reach people directly, this piece contained a small brochure, hand bound with metal rivets, in a box of snocaps. Not only did it connect to the brand, but found that that clients enjoyed receiving these. The unusual size, with a mix of materials, and a bright color palette translated into new business.

Related Projects

  • Retail Packaging
  • Survey of Design Series
  • Identity Design
  • Brand Development