About Susan Fireside

Igniting ideas and solving design challenges outside traditional thinking as a multi-disciplinary design director with a focus on creating modern and engaging work to elevate the full brand experience. Big-picture thinker able to capture the nuance of intricate details. Lead creative with superior communication skills with a global aesthetic, setting the overall strategy, vision and direction of the design capability; accountable for multiple categories of products and disciplines of design; responsible for organizational development, including innovation and design sourcing strategies; ensuring match of design to strategic intent.

Synthesizing methods and technologies, leading through collaboration and consolidating essential research, strategy and tactics into communications that set the soul on fire.


I am a multi-disciplinary senior creative recently recognized by How Design/Print to be featured in Best of Design, 2019. My focus is on creating modern and engaging work. I’m a big picture thinker who looks at the intricate details. I work in multiple mediums that include print, interactive, environmental, packaging and surface design. I lead creative ideation, challenge the status quo, think strategically about visual innovation while defining and maintaining visual standards. I mentor and partner with other creatives and teams to help improve the visual process that includes maintaining visual consistency of a brand across all mediums. I continue to pursue quality and innovation while managing a team, budgets, and client relationships. As a creative, some of my influences are rich and beautiful textiles, architecture, nature and interior environments. I am passionate about learning the cultural anthropology around us and find inspiration comes from anywhere, anyone and anything. I enjoy collaborating with other creatives to solve design challenges outside traditional thinking. My motto is “always keep your eyes and ears open and keep a curious mind”.

Brand Development, Environmental Design, Experiential Design, Exhibit Design, Packaging, Advertising, Internal Communications, Collateral Systems, Direct Mail, Advertising Campaigns, Packaging, Information Design, Web Design, New Media, Wayfinding and Surface Design

Abbott Laboratories, Andersen Global, Anti-Defamation League, AXA Advisors, BP, CDW, Common Threads, DePaul University, Discover Financial Services, Fujitsu, Heartland Health Centers, Hospira, International Interior Design Association (IIDA), Illinois Poison Center, Jewish Community Centers of Chicago, McDonald’s Corporation, The Milwaukee Public Museum, The Museum of Science and Industry, PCC Community Wellness Centers, Philips, SWC Technology Partners, Taproot Foundation, The Nature Conservancy, Wrigley

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