business – DesignFireside

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By:Susan Fireside
October 4, 2017
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The struggle is real

I struggle with change. So much so that I wrote my design thesis on it. I read about wabisabi and I see it in myself how I’m not the same person I was a year ago. Physically, emotionally, spiritually. I…

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By:Susan Fireside
August 31, 2017
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“If you can design one thing, you can design everything,”

The late great designer Massimo Vignelli said “If you can design one thing, you can design everything.” His work ranged from interior design, environmental design, package design, graphic design, furniture design, and product design. He wasn’t put into a box…

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By:Susan Fireside
May 25, 2017
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Pay now or pay later. Either way you’re going to pay.

The proliferation of do it yourself websites has made it so that anyone with a computer can create their own. And with some great programs, I’ve seen some amazing work. For creatives they can give you a framework to showcase…

By:Susan Fireside
May 13, 2017
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Your logo is horrible

That’s what I’m thinking. In my head, as I look at your company’s logo. I’m thinking that the illustration of what is supposed to be an adult and child actually looks like the adult is strangling the kid. I’ve seem…