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Susan Fireside

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Like the sun: a force of nature

This semester I’ve been teaching two classes. One is an intro to design class, and we talk quit a bit about color. The role it plays in how it makes us feel, the associations it has in society, and the…

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When today’s treasures are as valuable as yesterday’s news

If you live in the Chicago area, you’ve probably heard that there is a new Apple store. For some people, that means waiting outside, in line, to get inside of a store that for me personally, makes me anxious and…

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Everything counts

When you’re a minimalist, everything you do matters. What we put in, what we don’t. Every little thing is scrutinized. Our intentions are clear. But shouldn’t all design be that way? If it doesn’t serve a purpose why is it…

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The struggle is real

I struggle with change. So much so that I wrote my design thesis on it. I read about wabisabi and I see it in myself how I’m not the same person I was a year ago. Physically, emotionally, spiritually. I…

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“If you can design one thing, you can design everything,”

The late great designer Massimo Vignelli said “If you can design one thing, you can design everything.” His work ranged from interior design, environmental design, package design, graphic design, furniture design, and product design. He wasn’t put into a box…

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Aging and The Wabi Sabi Way

How does one resolve our contributions as people in an age of disposability? Nothing seems to be built to last. We buy computers, cars, and phones, knowing that they’ll breakdown and eventually need to be repaired and/or replaced. As a…

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Authentically authentic

There’s something to be said about the whole movement in marketing to be more authentic. Brands love it because they feel they can connect better. But what about us as people? Especially those of us looking to move forward in…

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Not all those who wander are lost…

Not all those who wander are lost… You’ve probably seen this on Instragram or facebook at some point. It’s a quote from J. R. R. Tolkien from The Lord of the Rings. I was thinking about this the other day…

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The case for proper grammar

I’ve often been an advocate for not doing the clever spellings when it comes to marketing. One is the practicality of search engines. The “creative” use of a single letter can make all the difference in being found. Or being…

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A need for speed

For years I have been passing by this sign on 41. It’s for a Hibachi Grill. I think it’s called New Economical. Or maybe it’s called Asian Gourmet. Or maybe it’s called Hibachi Grill and Buffet. I am not really…

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