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Susan Fireside

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“If you can design one thing, you can design everything,”

The late great designer Massimo Vignelli said “If you can design one thing, you can design everything.” His work ranged from interior design, environmental design, package design, graphic design, furniture design, and product design. He wasn’t put into a box…

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Aging and The Wabi Sabi Way

How does one resolve our contributions as people in an age of disposability? Nothing seems to be built to last. We buy computers, cars, and phones, knowing that they’ll breakdown and eventually need to be repaired and/or replaced. As a…

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Authentically authentic

There’s something to be said about the whole movement in marketing to be more authentic. Brands love it because they feel they can connect better. But what about us as people? Especially those of us looking to move forward in…

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Not all those who wander are lost…

Not all those who wander are lost… You’ve probably seen this on Instragram or facebook at some point. It’s a quote from J. R. R. Tolkien from The Lord of the Rings. I was thinking about this the other day…

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The case for proper grammar

I’ve often been an advocate for not doing the clever spellings when it comes to marketing. One is the practicality of search engines. The “creative” use of a single letter can make all the difference in being found. Or being…

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A need for speed

For years I have been passing by this sign on 41. It’s for a Hibachi Grill. I think it’s called New Economical. Or maybe it’s called Asian Gourmet. Or maybe it’s called Hibachi Grill and Buffet. I am not really…

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Pay now or pay later. Either way you’re going to pay.

The  proliferation of do it yourself websites has made it so that anyone with a computer can create their own. And with some great programs, I’ve seen some amazing work. For creatives they can give you a framework to showcase…

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What happens when we challenge ourselves?

I’m currently doing the 100 day challenge started by Elle Luna. I’ve you’re not familiar with it, you can read about it here. https://the100dayproject.org/ Last year I did this challenge with work I had started with my design thesis, and…

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The man behind the curtain

Guilty. I’m completely guilty. For the past few years I have presented concepts to clients that are to finished. Polished. I didn’t let them see the work that went in to coming up with an idea. The sketches. Notes. Doodles…

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