Design Director
Susan Fireside
Big picture thinking that looks at the intricate details.


I am a multi-disciplinary senior creative with a focus on creating modern and engaging work. I’m a big picture thinker who looks at the intricate details. I work in multiple mediums that include print, interactive, environmental, packaging and surface design. I lead creative ideation, challenge the status quo, think strategically about visual innovation while defining and maintaining visual standards. I mentor and partner with other creatives and teams to help improve the visual process that includes maintaining visual consistency of  a brand across all mediums. I continue to pursue quality and innovation while managing a team, budgets, and client relationships.

As a creative, some of my influences are rich and beautiful textiles, architecture, nature and interior environments. I am passionate about learning the cultural anthropology around us and find inspiration comes from anywhere, anyone and anything. I enjoy collaborating with other creatives to solve design challenges outside traditional thinking. My motto is “always keep your eyes and ears open and keep a curious mind”.

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I synthesize methods and technologies. I am able to lead through collaboration and consolidate essential research, strategy and tactics. Design thinking is at the core of who I am and how I approach the creative process. These qualities flourish when working with organizations doing work that matters.

Member of the AIGA
Recognized by HOW/Print Design
Committee Member Art Center of Highland Park
Adjunct Design Instructor Fall 2017
Mentoring new talent with the AIGA
Ongoing pro-bono work with Taproot Foundation
2017 Participant Focus on the Arts
Graphic Design Summer Camp Instructor Tribeca College
Speaker/Branding The Yoga Journal Conference

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