User Experience refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. Before the internet, we’ve been interfacing and experiencing design from the physicality of a package on the shelf to the way we walk through a business environment.
Over the years, it’s been used more to refer to the experiences we have with technology. The deeper the internet of things intersects with our physical selves and surroundings, an understanding of who we are, what we want, and how we respond is becoming more and more important.
Depending on what is being created, it can often take a team of individuals specializing in an area to bring something to light. Expertise in programming, security, transactions, development, and implementation might be working along with visual designers, art directors, marketing and sales just to name a few.
When a client is looking to create a new experience, my role is focused on understanding the content from a marketing perspective, organizing information,, creating a framework, and the creative visual narrative together.
I partner with developers through the process to make sure that what we a designing can be implemented, and continue that collaboration as we go through the creative process in making sure the design and technology are seemless. This includes an understanding of how to work with images, (optimization) type (pixels, H1, H2 etc.) color (The hexidecimal system) as well as reviewing work through the testing process until launch.