Brand development for a line of clothing for the stylish outdoor woman. Created for woman who didn’t want to dress like a man while doing outdoor activities like camping, walking, or hiking.
A visual system was created that was both feminine and strong, playful and serious. For the lover of nature and a good shower. This brand was created for women who take care of themselves, mind, body and spirit. The brand elements are created to reinforce strength with bold messaging and strong graphic elements set on an angle to create a sense and to reinforce the messaging of clothing to live in. Elements of nature and life are used in iconic form to show the different parts of a women’s life.