Over the years I’ve developed countless identities for company’s of all sizes. While a logo is not a brand, it is an essential identifier of a business and is an indicator of not only the type of business, but of the brand promise. Because of technology, this single critical piece of communication is now being seen at sizes smaller than a single key on your laptop. That means that this visual marker needs to be simple, clear, and easily remarkable to not only stand out from the crowd, but to represent a lot of meaning. When developing identities, it’s important that a client understands that a logo cannot be everything, any more than a book title is the entire book.
As someone whose focus is on branding, it was only natural that a great deal of work has been creating identities that may include a symbol, a word mark, or both.