The man behind the curtain
Guilty. I’m completely guilty. For the past few years I have presented concepts to clients that are to finished. Polished. I didn’t let them see the work that went in to coming up with an idea. The sketches. Notes. Doodles and bookmarks both digital and electronic. I presented work that didn’t show what went into coming up with an idea.
Why? Probably because I wanted it perfect right from the start. But design itself isn’t perfect. It’s a process that involves collaboration, listening, refinement. It can be messy and confusing trying to visually communicate someone elses work. And that’s why I’ve changed the way I work. To better help you understand how I got someplace. To be part of the journey. And to understand that the road to get there might be paved with a few rocks, but climbing there is worth it.