process: a six phase approach
Over the years I’ve developed a six phase process. This allows me define goals and set expectations to deliver design that not only looks beautiful, but serves a strategic intent.
Phase 1: Client Discovery
An understanding of the client’s business needs to take place first in order to know how to visually express the company/project. This is where we learn about the company values, culture and people. Through a thoughtful discovery and research process we get to know the company and or product from their unique strategic positioning.
Phase 2: Industry Discovery
Once we get to know the client, we’ll need to find out more about:
Who this project is intended for—the audience
Who you’re up against—the competition
Phase 3: Concepting
This is where we explore, ideate, and explore some more. In this phase brainstorming occurs and sketching begins. Everything will be looked at from different audience and
Phase 4: Draft Designs
From here refinement begins on the concepts that we believe are hitting your objectives. This includes taking a close look at the application of typography, images and color. This is the phase that concepts are presented.
Phase 5: Refinement
Once a direction has been chosen, we move forward with any improvements and changes.
Phase 6: Delivery
This is where the work is completed and delivered to you. Delivery can mean launching a website, finalizing an identity, or delivery to a printer the files for an annual report.