process: a six phase approach

Over the years I’ve developed a six phase process. This allows me define goals and set expectations to deliver design that not only looks beautiful, but serves a strategic intent.

Phase 1: Client Discovery

An understanding of the client’s business needs to take place first in order to know how to visually express the company/project. This is where we learn about the company values, culture and people. Through a thoughtful discovery and research process we get to know the company and or product from their unique strategic positioning.

Phase 2: Industry Discovery

Once we get to know the client, we’ll need to find out more about:
Who this project is intended for—the audience
Who you’re up against—the competition

Phase 3: Concepting

This is where we explore, ideate, and explore some more. In this phase brainstorming occurs and sketching begins. Everything will be looked at from different audience and 
user perspectives.

Phase 4: Draft Designs

From here refinement begins on the concepts that we believe are hitting your objectives. This includes taking a close look at the application of typography, images and color. This is the phase that concepts are presented.

Phase 5: Refinement

Once a direction has been chosen, we move forward with any improvements and changes.

Phase 6: Delivery

This is where the work is completed and delivered to you. Delivery can mean launching a website, finalizing an identity, or delivery to a printer the files for an annual report.