Curated. is a new business that works with independent luxury and lifestyle brands from around the world to help build their presence in the United States.

Deliverables: Brand Identity, Art Direction, Website Design

Since the business was in the early stages of development, it was important to create some core marketing materials that the owner could use to start to sell their services. The audience was retailers and independent small businesses from Europe who specialized in luxury goods for woman and children with a leaning towards organic materials that were looking for representation in the United States retail market. 

To appeal to this sophisticated audience, we created a word mark for the name using a green that gives a subtle reference to a more natural approach to goods while also souring lifestyle photography. Building a small website allowed the owner the ability to start to market and to give validity to the business even in its early stage.