Packaging 5059-1 2019-07-04

packaging | spirits

Many alcoholic products that use pomegranate show the product itself with a literal view of the product. Instead, we chose to represent pomegranate in more conceptual direction.

We asked how can you convey the taste and lightness by using a visual to create a feeling? This was done with a custom watercolor created to mimic the pouring of the drink into a glass. Designed for the more sophisticated drinker, the packaging has a minimalist style to convey the subtle elegance and refined taste of the product.

grana-09

Type uses a mix of upper and lower case to create an original identity.