packaging | spirits
Many alcoholic products that use pomegranate show the product itself with a literal view of the product. Instead, we chose to represent pomegranate in more conceptual direction.
We asked how can you convey the taste and lightness by using a visual to create a feeling? This was done with a custom watercolor created to mimic the pouring of the drink into a glass. Designed for the more sophisticated drinker, the packaging has a minimalist style to convey the subtle elegance and refined taste of the product.
Type uses a mix of upper and lower case to create an original identity.