When creating a direct mail campaign geared towards the creative industry and professionals in marketing, is there anything new the creative/marketing industry has seen that is compelling and could they have come up with themselves? That was the driving force behind this campaign where we featured the client’s product, The Web-Link, which is a cross platform marketing tool that bridges the gap between direct marketing and digital marketing. The Web-Link has incredible marketing applications, innovative and quick data connection capabilities and data capture applications. By connecting the Web-Link to a “ghost page” on a website, you can precisely track the success of your marketing efforts.
Marketing to this industry, which has seen it all, done it all, is not easy. We needed to come up with a campaign that would grab their attention. We decided to go directly to their pain points using a sense of humor and sophisticated design. The design itself is a series of symbols, to represent the frustrations that marketing professionals often feel. Packaged in black, when you open the box it takes you a simple question mark on the inside front cover. We ask, “does your (client’s) marketing kick @*&# and take names?”