This semester I’ve been teaching two classes. One is an intro to design class, and we talk quit a bit about color. The role it plays in how it makes us feel, the associations it has in society, and the physical affects that it has on us.
From the moment we are born, we seem to be assigned a color. Girls are pink, boys are blue. And while we are making strides against stereotyping an entire gender, I can’t believe how much marketing I see about woman do at least one of the following:
- Calling grown woman girls
- Using pink
I’m tired of pink. Especially light pink. But I don’t think it’s enough to make it magenta. TMobile is magenta. I don’t want to be associated with a phone carrier. Red is out for obvious reasons. Still, I don’t want to be associated with a baby. I want to be bold. How about purple? To close to blue? How about orange? Still a warm color, but more vibrant. Like the sun. It’s heat. Life. A force of nature. If we’re going to have any association at all, (because let’s face it change does not happen overnight) let’s start with this.