I’ve often been an advocate for not doing the clever spellings when it comes to marketing. One is the practicality of search engines. The “creative” use of a single letter can make all the difference in being found. Or being found on page 50. The second is slang. Not every gets it. Again, the “cleverness” of it might be lost when you find out that you’re actually calling someone is completely offensive.
Take for example my husband’s recent trip to South Dakota. Where he actually pulled over to snap this picture for me. Perhaps they don’t have a lot of Jews here. Because if they did, this never would have happened. Now whose the putz?